Spice Of Life

Spice of life is an Indian chain of guesthouses and restaurants, with an especially welcoming atmosphere. I met the owner in the Palolem beach restaurant and in return for their kindness, I offered my help in making them more visible with a nice logo. The owner aimed to brand the restaurant to a higher than local standard, in order to boost tourism in this laid back location of Palolem. Although the owner’s motto is “We celebrate life”, the decision was to go ahead without all the colorful and flashy accessories of an Indian restaurant and bar. What was left is the most simple idea: salt and pepper, day and night (referring to the cycles of the sun - abbreviation of the name is SOL, latin for sun) and what perfectly reflects to these pairs: the color theme black and white. The spherical shape of the logo represents the sun and the “SOL” text follows to the seamless move of a chef pouring the sauce on a plate. Disciplines: Identity, Branding, Composing, Retouching, 3D -design India, 2017