Another chocolate project from my time with Nestlé. Mission to enhance the already well-positioned chocolate wafer brand, Mura.
The key visuals are combination of photography and post production work, digital painting, 3D rendering and eventually combining the elements into coherent pictures.
It was a personal challenge to create the bar splashing into the liquid chocolate.
I studied and hand-painted the fluid “dynamics”, trying to represent the chocolate splash as appropriately as possible, while maintaining a certain level of artistic, cartoonish style. This remained a concept work as it wasn’t used in any real campaign.
Over the course of 2014 and 2015, a famous Bulgarian pop-group joined in for a few pictures: acting both as everyday people and secret agents in the shots. It was a lot of fun to work with them and this project allowed me a lot of creative freedom.
Disciplines: Art Direction, Key visuals, Digital painting, Retouching, 3D -design
Bulgaria, 2014 - 2015