New product and brand development that took place during the height of the pandemic. My task was to come up with a new Vodka for Belarusian market targeting younger, barely legal generation.
The scope of the project included everything from bespoke bottle and stopper to custom made font to an illustration and brand book. Not to mention name generation and RTD drinks. All this happened between 2020 and 2021.
The product finally hit the market in 2023, only to my surprise that they went with my 1st proposal and all the hard work was for nothing.
While many lessons were learned, I stand proudly and firmly behind my design.
So, cheers to all the unicorns out there!
