In 2014 Nestlé lauched the new product within the ‘Chunky’ family and this was my first project with the company.
The headphone idea came when I was thinking of the nature of the chocolate in the center of this campaign: creamy, liquid caramel in between 2 crunchy layers of chocolate.
Stereo sensation in mono package.
On one side the hard chocolate explodes, the other side the caramel melts. This dual sensation theme was possible to adapt to other everyday objects, like binaculars - refer to seeing - or old-fashioned audito cassette tapes referring to hearing.
Disciplines: Art Direction, Key Visual, 3D -design, Retouching, Composing