Concept work for the Swiss craft beer scene, which draws its inspiration from the street life of Basel. Probably the least Swiss town in Switzerland, both good and bad.
Taking a stroll through the streets of Basel it is impossible not to notice numerous graffiti covering entire walls. People relaxing on the banks of the Rhine, the public BBQ grills and that smell of distinct smoke lingering around public areas.
The designs tap into these topics, being playful and catchy. They take inspiration from colorful graffiti and the laid back atmosphere.
The naming played a key element. For example did you that one famous person Basel accidentally created LSD? Or that the airport of Basel is split between Switzerland and France?
So Hop Swiss with these hoppy IPAs
